Herb Kelleher created the first budget airline, which found great success by simplifying everything from the destinations to the (lack of) snacks served on board.
By taking advantage of existing properties and involving homeowner in the transaction, Airbnb disrupted the lodging industry and is now valued at $20 billion.
You may be able to start out that way, but at some point, you’ll have to choose one strategy so you can throw all your efforts behind it.
By offering all three benefits of a price- and propostion-simplifier, Uber’s founders were able to create a service no one knew they needed.
If your company is a market leader, an upstart could be ready to attack your market and grab your market share. Discover the warning signs of imminent attack.
By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.
Find out how to change your business system to ensure that it’s scaled up to become dominant and irreplaceable.
For Steve Jobs, having the cheapest computer on the market wasn’t the goal. Instead, he wanted to produce a machine that would be better for users.
Find out if you should make your product less expensive.